Project Team
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Elli. K Team
Project Management
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KJK
Emblem design
& Product & Package Design Dev.
Art Direction & Design: JINKYOUNG KIM
KJK Design Studio redesigned the brand identity of Lotte Fresh / Fresh&deli, a sub-brand of Lotte Super. This new logotype complements the readability of the existing logotype and gives it a modern feel. Various signature versions were also developed, making usability an essential motif of the new brand identity system. Overall, guidelines were created to ensure no problems achieving a cascading solution for various sign sizes.