Project Team / Project Management / Design Proposal
KJK Space Branding Design Dev.
Art Direction & Design: Luxury and Minimalism
• Approach: Use calm and elegant colors to convey a sense of luxury, and emphasize professionalism and sophistication through a minimalist space that eliminates unnecessary elements.
Symbolic Star-inspired Details
• Approach: To visualize the “my star” brand narrative, incorporate star and light-inspired patterns and lighting in waiting areas, treatment rooms, and the logo to consistently express AstellA’s brand identity.
Customer-centered Interactive Elements
• Approach: Offer a digital booking system and streamlined consultation interface, while enabling customers to view before-and-after photos and track skin progress on the website or app to enhance convenience and customer experience.
