Project Team
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AJ Team
Project Management
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KJK
Brand Identity & Product Design Dev.
Art Direction & Design: JINKYOUNG KIM
KJK Design Studio has crafted a truly unique brand identity for AJ, a Japanese caviar exporter. The design incorporates soft yet suitable elements that resonate with caviar products. Notably, a distinctive feature is a glowing design, achieved by applying holograms to the product labels, enhancing the package’s appeal for domestic caviar exports to Japan.